Media & Entertainment

A future-focused approach to discover what’s next in the media landscape

Equdero produces strategic decision-focused research that addresses our clients’ biggest challenges and identifies their greatest opportunities.

The Entertainment industry is continuously changed by technology, and traditional media is reinventing new ways of reaching audiences

Innovative Research for MEDIA & ENTERTAINMENT

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Brand Loyalty
  • Rewards offering
  • Product reviews
  • Loyalty customer connections
  • Social promotions
  • Customer support
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Concept testing
  • Monadic testing
  • Reaction testing
  • Adoption testing
  • Migration testing
  • Segmentation analysis
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Brand health testing
  • Brand funnel
  • Brand personality testing
  • Competitive benchmarking
  • Real-time feedback from customers
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Media & Content Evaluation
  • Highlighting
  • Hot spotting
  • Dial testing
  • Monadic testing
  • Purchase evaluation
  • Ad testing

Insights for an immersive, interactive, and ever-changing world OF MEDIA & ENTERTAINMENT

  • Conduct surveys to gather receptivity on ad campaigns
  • Create detailed segments to discover how your content lands
  • Test content from trailers to full-length shows
  • Identify patterns in viewer preferences
  • Test channels and concept development
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