Market Research

Your customers and the market around them are constantly evolving. We believe that analysis and research of new competitors, new technologies, shifting attitudes and behaviors all lead to new opportunities.

We help you understand the market for your product or service, the dynamics, and what is driving change to identify and quantify new opportunities, spot the risks you must manage, and tailor your positioning strategy.

Market Research Toolkit

We offer the following solutions to create market insights:

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Mr (1)
Identify New Market Opportunities
  • Determine share of market
  • Segmentation to uncover unique target markets
  • Map market structure and dynamics
Mr (2)
Measurement & Advanced Analytics
  • Statistical analysis of unstructured data sources
  • Adaptive and choice-based conjoint
  • Perceptual and brand mapping
Mr (3)
Strategic Solutions
  • Key driver analysis
  • Pricing and valuation research
  • Detail sources of customer churn
  • Analysis of behavioral data
Mr (4)
Forcasting
  • Predictive analytics and forecasting
  • Industry trends and road-mapping
  • Customer retention
Mr (5)
Usage & Attitudes
  • Learn about consumer preferences, habits, and purchase behaviors
  • Uncover usage occasions
  • Measure preferences among your target buyers
Mr (6)
Product Concept Analysis
  • Test product ideas
  • Compare product against industry benchmarks
  • Side-by-side analysis of concept

What You Get with Equdero Market Research

  • Gather results from your target audience in real-time
  • Pinpoint your target consumer segments
  • Develop a deep understanding of your buyer personas
  • Save time and money
  • Gather insightful customer feedback over time with albums, videos, and live chats
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Whether you have a question about services, need a project quote, or something else, our support team is available to help 24/7

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