CPG & Retail

Harness the power of shopper insights

Combine the abundance of information with unlimited channel options and the paths to expand exponentially.

Equdero helps its clients gain a competitive advantage by segmenting their marketplace, driving innovation, and implementing brand strategies while continuously improving the customer experience

Innovative Research for CPG & RETAIL

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Brand Loyalty
  • Rewards offering
  • Product reviews
  • Loyalty customer connections
  • Social promotions
  • Customer support
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Concept testing
  • Monadic testing
  • Reaction testing
  • Adoption testing
  • Migration testing
  • Segmentation analysis
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Brand health testing
  • Brand funnel
  • Brand personality testing
  • Competitive benchmarking
  • Real-time feedback from customers
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Media & Content Evaluation
  • Highlighting
  • Hot spotting
  • Dial testing
  • Monadic testing
  • Purchase evaluation
  • Ad testing

EQUDERO OFFERS an agile operational model that keeps pace with customer needs and expectations

  • Speed up product cycles through concept tests, focus groups, and much more
  • Deepen customer relationships through consistent engagement & communication
  • Make diary studies and inform product development through every stage
  • Hyper-personalized marketing messages and informing all areas of business
  • Shopper behavior analysis through video IDIs, geolocation, and more
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Whether you have a question about services, need a project quote, or something else, our support team is available to help 24/7

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